Research On News Production And Transmission Mode Of Network Media In Big Data

The rapid development of large data,the era of our lives from the "information age" into the "data age",All walks of life are using large data production and life changes,the inevitable change also affected the field of news communication.Combined with the use of large data in all walks of life.Firstly,the concept of network media and large data is discussed.From the relationship between network media and large data,the factors that make use of large data in network media and the application of large data in network media are discussed.Among them,the factors of large data application include the visualization of content,the movement of communication channels,the acceptance of information and the socialization of information interaction.Based on the above-mentioned conceptual statements,the paper discusses the change of the news production and dissemination mode of the network media under the big data,In the news production of network media,the news production of network media is reformed from three aspects: the role change of network media,the change of network media news production path and the marketing mode of network media news production.This paper discusses the change of communication mode of network media by using Lasswell's "5W" communication model.It starts from five aspects: the main body of communication,the communication content,the communication channel,the object of communication and the effect of communication.Network media transmission mode changes.Based on the bottlenecks encountered in the process of network media development,this paper proposes a breakthrough strategy from two aspects: news production and dissemination mode.In the strategy construction of news production,we try to use the 4C theory of marketing,from four aspects: paying attention to the information consumer experience,reducing the cost and value-added service,effective interaction and convenient communication and accurate push and perfect service.In the construction of transmission mode,try to explain from the IR theory,H5 and short video transmission in three aspects.