Analysis Of Communication Patterns About Kitsch In The Circumstance Of We-Media

Kitsch is derived from the German aesthetic concept Kitsch,which refers to the aesthetic category of vulgar taste.Milan Kundera extended the conception of Kitsch to the sociological level in his book named < Nesnesitelná lehkost bytí >.Kitsch refers to the human nature of the weak self-deceive and the absolute identity of life.People's behavior of Kitsch has been keeping changingas a part of human nature because of the development of social environment and media.Since the we-media provides users with access to information initiative,while providing users to share information platform.There are several characteristics for we-media,such as personalized style,content fragmentation,two-way information transmission,multi-directional.Since the combination of media and people's modern life is more and more closely,Kitsch generated more intense internal motivation,which includes four aspects.Many people start to doubt about the meaning of life because of the material possessions in modern society.The we-media make it easier for people to observe the lives of others,thus make people enhance the loss of their own living conditions.The social relations change from the real to the virtual,which also increased the loneliness of human beings.The main difference of Kitsch between traditional media and we-mediaenvironment is the shift from personal behavior to group behavior.In the traditional mode of communication,Kitsch behavior is personalized.In we-media environment,the trigger point of Kitsch is more complex and diverse,which leada to frequency of Kitsch becomes higher.The characteristics of the we-media make it easier for people to form a relationship of aggregation.The constraints of time and space are broken,which makes the cost of getting together greatly reduced.Inwe-media platform,the members of groups about Kitsch interact each other complicated.By the influence of the media transmission model,the communication modern of Kitsch behavior has also changed.From a personal point of view,the individual is the maker of the Kitsch behavior,also be the communicator and the receiver.We-media plays as the ‘culture dish',‘magnifying glass' and the beneficiary in the transmission chain of Kitsch.The government is also an important force that can not be ignored.The relevant government departments have to speed up the reaction speed,and sometimes with the Kitsch power to complete the propaganda task.Today,with the Kitsch behavior filled with the media,there are a lot of people found out pitfalls of Kitsch.The people who is anti-Kitsch formed a camp to oppose the group who support Kitsch behavior.However,whether it is still Kitsch or anti-Kitsch,the choice is a kind of freedom.When we can see the nature of Kitsch and the characteristics of Kitsch spread,it will be easier to maintain rational and see the nature of things through all kinds of psychological manipulation.