The Research Of The Integration With Group Communication And Mass Communication In Media Activity Marketing

The plan moves the important way which into the media createsincome, medium activity marketing this pattern by the present each bigmedia is utilized widely, active plan ability also already became weighsthe important target which media succeeded. In 2005 super female voicesunder the fiery impetus, the medium activity marketing is springs upeverywhere in the nation, but, rushes headlong into mass action the resultis several happy several worries, therefore, medium urgent need concrete,feasibility, localization active marketing pattern instruction.This article first elaborated in the medium activity marketing themass media dissemination and the community disseminates the fusionbackground and the significance, then cuts into from five bigdissemination essential factor angle, in 11 analysis medium activitymarketing the mass media dissemination and the community disseminatevarious essential factors fusion, in this foundation, analyzes in ourcountry medium activity marketing to disseminate the fusion realisticdifficult position, and attempts provides the feasible solution. The paperaltogether divides five major parts:The paper first part is an introduction, introduced at presentdomestic and foreign about the medium activity marketing researchsurvey, the scholars to this research elaboration situation as well asauthor's research technique and the discussion goal.In the second part of explanation medium activity marketing themass media dissemination and the community disseminate the fusionbackground and the significance. This chapter first introduced themedium activity marketing background and the superiority, then in thefield of vision contraction in medium this domain, introduced separatelyin the medium activity marketing disseminates the fusion background andthe significance. The third part through the union multitudinous practice case,discovers in the case the community dissemination and mass mediadissemination 5w concrete refers, then in the discussion medium activitymarketing the mass media dissemination and the community disseminatethe essential factor fusion.The fourth part of author is first a question which in the summarycurrent medium activity marketing plan exposes, then in the inductionmedia activity marketing disseminates the fusion to be supposed thematters needing attention, finally proposes the medium activity marketingdissemination fusion pattern as well as the detailed decompositionoperating process.In the final conclusion, author emphasized the excavation and thereorganization medium activity marketing practice instruction patternimportance and the pressing once more.