Research On The Construction And The Operation Mechanism Of Competitive Intelligence Service Alliance Based On Cloud Service Platform

Competitive intelligence originated from business intelligence,As early as in the middle of the 20 th century,Japan,the United States and other developed countries had established a strong competitive intelligence network,promoting the economic development of their domestic industries.The competitive intelligence started late in China,the concept of competitive intelligence was introduced to China in the1990 s.With the entry of WTO,the domestic demand for competitive intelligence from all walks of life was increasing,more and more organizations joined the sequence of product development and competitive intelligence service.The purpose of obtaining competitive intelligence products and services is to obtain information and to maintain or enhance the competitiveness of enterprises,to provide scientific basis for strategic decision-making for competitors and competitive environment.However,many small and medium-sized organizations in China are confined to capital,competitive intelligence,technology and other restrictions,has not been established competitive intelligence system within the agency,restricting the organization leaders to make timely and effective decision-making,hindering the development of the organization.Especially with the development of information and communication technology,especially including big data,and the cloud computing,the amount of information soared,the information type gradually complicated,the information showing heterogeneous and dynamic characteristics of the small and medium-sized organizations through limited funds,technology and talent to deal with a large number of types of information and its conversion into orderly available information becomes a top priority.This paper argues that building a competitive intelligence service alliance based on cloud service platform can give full play to the advantages of each organization,realizing the complementary resources,win-win situation,and providing intelligence support for small and medium-sized enterprises to enhance their competitive advantage.First of all,with the principle of "intensive resources,mutual benefit and mutual benefit and the maximum benefit",based on the theory of triple helix,this paper constructs a semi-official think tank as the leading factor,focusing on small and medium-sized enterprises as the core and the wisdom government to carry out macro-coordination,cloud service providers play a role in the building platform.Industry associations,colleges and universities,information service agenciesand other intermediaries to jointly cooperate with the competitive intelligence service alliance,on the basis of it,analyzing the relationship of the main body in the Union.By establishing a competitive intelligence service alliance based on the cloud service platform,the organization within the alliance can be restricted from the geographical area,as long as the network can be real-time information sharing,timely and efficient access to the necessary information and services,saving manpower,material resources and financial resources.In addition,to avoid the information sharing is not balanced,this paper select the third-party institutions as an alliance platform,in order to enhance the transparency of information services.Secondly,in order to ensure the lasting operation of the competitive intelligence service alliance,this paper constructs the dynamic mechanism,the alliance selection and the trust mechanism,the coordination mechanism and the risk management mechanism on the basis of the established competitive intelligence service alliance model based on the cloud service platform.The ultimate goal of the mechanism is to consolidate and strengthen the relationship between the various members of the Union in the Competitive Intelligence Service Alliance,and to strengthen the relationship between the four major mechanisms in the process of alliance operation,mobilize the enthusiasm of the members to promote the sharing of information resources to meet the needs of SMEs in the competitive intelligence needs.Finally,in order to ensure the safety,efficient and stable operation of the competitive intelligence service alliance,this paper also elaborates the construction strategy of the competitive intelligence service alliance,and puts forward the strategy construction from the four dimensions of cultural integration,the construction of the talent and technology,system and policy,In promoting the stability of the Union,to ensure the security of the Union,which play a positive role in promoting the alliance efficiently and orderly operate.