The Research Of Competitive Intelligence Based On Strategic Alliance

With the further development of economic globalization, market situation will become more complex and unpredictable. As the power of an enterprise is limited, it's difficult to cope with the protean market place for an enterprise alone. The traditional concept of vicious competition is no longer consistent with the modern enterprise business management, and the"win-win"strategic thinking is clearly more comfortable for the cooperation in competition. This strategic alliance is a form of organization of a new type of cooperation and competition. When the enterprises began to create a market together, the performance is co-operation, but they're show competition when the market allocated.Competitive intelligence activities play an important role in the progress of the strategic decision making and implementing of enterprises, and have special significance in the strategic alliance. Strategic alliance-based competitive intelligence research activities, in theory, have found a new growth point of the times needs. With this new mode of competition that theory of competitive intelligence by acting on the strategic alliance, competitive intelligence so that the theory more complete. In practice, the study of intelligence activities based on strategic alliances, which can give companies a strategic alliance to provide effective information support.This paper takes the demands of enterprise competitive intelligence as the starting point, carries on the analysis and the synthesis to the correlation theories of strategic alliance and competitive intelligence, carries out the research which the enterprise competitive intelligence constructs and moves based on strategy alliance, and elaborates the concrete intelligence countermeasure in each link. The paper first describes the research background and current situation, the research purpose and significanc,the research methods and content innovation about competitive intelligence based on the strategic alliance.Then,it discusses the theory of strategic alliances and competitive intelligence, and analyzes the necessity, characteristics and processes cf competitive intelligence in strategic alliances. Afterwards,it studies that competitive intelligence work in the business of building strategic alliances, which through competitive intelligence methods analysis internal and external environment , business and corporate strategic alliance partners. What is more,it attempts to point competitive intelligence work in the business of building strategic alliances. It is proposed strategic alliance model under the competitive intelligence——resource-based competitive intelligence alliance patterns and knowledge-based coalition competitive intelligence alliance patterns,and use methods of competitive intelligence to monitor corporate strategic alliances and risk prevention,as well as in strategic alliances during the use of anti-competitive intelligence. Finally it draws the conclusion on the research and discusses about further study.