The Change Of Mechanism And The Performance Of The Reality: A Study On The Journalistic Ethical Issues In The Era Of Media Convergence

At present,the development of digital technology has constantly changed the form and content of information dissemination.And media convergence has become the trend of the development of the media industry,and constantly changing the form of transmission,which profound impact on society and individuals.Media convergence has brought about cross-border communication and changed the five elements and their relationship of the traditional transmission everyone is a communicator,communication channel generalization,the audience becomes a user,the media and other industry boundaries are disappearing,content into the convergence of content,the central kitchen to become the content of the production platform,experiential information consumption instead of the effect of the effect and so on.These are marking the transform and change of the media industry subversive.This transformation and change is the inevitable result of the development of the digital age,has brought new development space to the media industry.But it also brought a series of problems,which is about the era of media convergence of journalistic ethics,that is a worth thinking and has a important practical significance of the topic.Journalistic ethics issues are related to the development of the news industry.However,in the era of media convergence,due to the fundamental changes in the elements of the communication system and their relations,the mechanism of the emergence of journalistic ethical issues has changed so that the journalistic ethical issues have become more prominent.And there are some new forms of expression is appearing.This paper argues that the mechanism of news ethical issues is embodied in the media industry,the media,the communicator's three elements and their interactions.In the period of media convergence,the media industry has undergone tremendous changes.The industry's social subject is weakened,at the same time,cross-industry development and diversification develop into a mainstream,and the dissemination function of information is also moderated.The positioning itself of the media organization,the social function,the process of information production and other areas have also changed,such as the change of the communication process,the weakening of the gatekeeper effect,transformation from the one-way communication into two-way multi-directional communication,pan-media,post-modern communication,and so on.Communicators' role has changed,and media norms,professionalism,professional identity and other areas are weakened.The object of journalistic ethics also has changed,and it is not just the ethics of journalists,but also the ethics of the audience(user).These changes become the root cause of the growing journalistic ethical issues in the era of media convergence.To be sure,the news ethical issues in the era of media convergence have seriously affected the social value of journalism and the credibility of media,thus may affect the basic social function of information dissemination.It is necessary for us to think about the countermeasures of journalistic ethics issues in the era of media convergence,to ensure the subjectivity,independence and occupation of media information dissemination,to ensure the essential characteristics of media communication's modernity,to guide public opinions and to promote the healthy development of media industry.