| With the advent of the mobile Internet 4G era and the rapid development of mobile smart terminals,mobile video broadcast platform began to appear,and become a popular mobile phone applications quickly.Mobile video broadcast platform is based on smart phones,tablet PCs and other mobile communications equipment as the carrier for video content production and reception,relying on network technology to build virtual live,to provide real-time performances and interactive to the audience-based advertising,Electricity and other means of drainage and other means of information dissemination and entertainment,and Entertainment mobile video broadcast refers to the entertainment content based mobile video broadcast.As of 2016,the market has appeared more than and 200 live platform,a large number of users as well as a large number of capital investment,so that the mobile video broadcast industry in just one year's time.At the same time,there are many problems in the rapid development of mobile video broadcast,such as market competition confusion,poor quality of content,business model is not clear,etc..Unlike previous industry of entertainment mobile video broadcast platform profit model,capital structure and scholars in the field of video broadcast criticism too entertaining,In this paper,from the perspective of content production,from the current mobile video broadcast platform to start the hot content,with the content analysis of the domestic entertainment mobile video broadcast live broadcast of the basic situation and dissemination of the results of the analysis will be collected to the popular platform In the hot content of the finishing,from the analysis of popular entertainment mobile live content in the production of common features and the problems,and according to the current industry development and media development laws to propose targeted solutions.The article selected six entertainment video live APP according to the download volume and the user activity degree,and selected three popular live contents from each other.After five days of collection,the article,the form and the specific content of the content were analyzed and found Personalized anchor,high interactive, high-quality entertainment content is a prerequisite for popular live,Also found that the current entertainment class mobile video broadcast platform itself is also monotonous scene,vulgar content repeatedly,production model rigid and so on.In order to solve these problems,this article considers that the following measures can be taken:Enhance the mobility of live content,and expand live scenes;Improve the user production content and professional production content of the degree of integration,innovative production model;Strengthen the technical,the introduction of VR live;Pay attention to the government,industry associations,the platform itself to the combination of content supervision,and jointly guide the future of mobile video broadcast path. |
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