Research On The Development Of Pan-entertainment Mobile Direct Seeding Industry In China

The Internet technology mature as well as the migration intelligent terminal popularization causes the network direct seeding the threshold to reduce unceasingly,but the direct seeding way also gradually changes the mobile termination by the traditional PC terminal,the motion direct seeding is becoming one brand-new public relations way to change people's life,all the people direct seeding time quietly to.In 2011,leaps news vice-president Cheng Wu to propose for the first time “exudes the entertainment” the concept,in under the national culture developmental strategy big background,the cultural industry and the Internet company embarks in abundance from own superiority marches on a large scale exudes the entertainment industry.Exudes the entertainment to move the direct seeding achievement to exude under the entertainment big background a part,it will exude the entertainment industry the superiority and the network direct seeding characteristic unifies,it will be relying on greatly strengthened interactive and content rich as well as formidable IP changes the present ability rapid occupation market.At present,exudes the entertainment to move the direct seeding industry to form each necessary industrial coordination development gradually the industrial chain pattern,but various links necessary industry was still facing many challenges,in order to guarantee will exude the entertainment to move the direct seeding platform future the health to develop continually,will have to have to develop to its future discovers an appropriate way.This article take exudes the entertainment to move the direct seeding as the object of study,to exudes the entertainment,IP,the motion direct seeding,exudes the entertainment to move the direct seeding the concept to do defines,and from exudes the entertainment to move the direct seeding to start the reason,the development course as well as the industrial characteristic four aspects inquires into the present its whole development survey specifically.Afterwards,the article separately from exudes the content producer,the direct seeding platform,the user,the coordination necessary link four dimensions who the entertainment moved the direct seeding industry has analyzed its present present situation and the existence question comprehensively,summarized in view of the existence question must guarantee exudes the entertainment to move the direct seeding industry the sustainable development,had from the content,the user,the technology,to supervise and manage several aspects to obtain gives the solution measure,provided the feasible take the time as it strategy.