The Study Of Zhengzhou Independent Bookstores' Development

Zhengzhou as in the history of the ancient capital,its original cultural heritage and precipitation after one thousand years,left countless cultural classic and brilliant,created the culture legend in the history of the development of Chinese civilization.The central plains culture is an important part of China and the world culture,nowadays,Zhengzhou as the capital of Henan province,is the fortress city of the central plains economic zone.Therefore,the research of Zhengzhou independent bookstores as the research object,for the development of independent bookstores in other cities has certain reference significance.In recent years,the development of Zhengzhou independent bookstores is faster.Zhengzhou founded a group of independent bookstores with local characteristics and Cultural card—“Literary Zhengzhou”,has a certain cultural influence and brand strength in all over the country.But we should also see that the development of Zhengzhou independent bookstore has extruded by national bookstores and books in the supermarket at the moment,features of Zhengzhou independent bookstore thinking is difficult to directly show the commercial value and spread value.At present,the research in Zhengzhou independent bookstore's development is relatively less,at present,the research on the development of Zhengzhou independent bookstores is relatively little,on the basis of the independent bookstores development research in this paper,through the analysis of the development of independent bookstores at home and abroad,Analyzing Zhengzhou independent bookstores transmission mode and its value and significance,introducing the development of Zhengzhou independent bookstores in this paper;This article adopts the method of Field Survey Research and personal interviews,selecting four independent bookstores of Zhengzhou as a case study,analyzing and summarizing bookstore characteristics and activities,summarizing the development characteristics of Zhengzhou independent bookstores.Based on this,under the background of the Internet age,this paper introduces the independent bookshops face difficulties in the process of development,for example,The Compression of Space and Time from Reading,Book stores operational difficulties,the bookstore talents loss,Slow propagation patterntransformation.Putting forward the development of independent bookstores from six aspects and based on the State,Society,Industry on three levels proposing security measures,making every effort to provide some suggestion on Zhengzhou independent bookstores.