Research On The Development Of Independent Bookstores From The Perspective Of Place Narration

Since 2016,physical bookstores have gradually recovered.Many independent bookstores are also breaking through the "failure of closure",returning to the public's vision with a variety of formats,such as Pioneer Bookstore,Yanjiu,Sisyphus,Eslite,Cat's Sky City and other bookstore brands.Independent bookstores have always been characterized by high.quality reading,creating unique market segments.Nowadays,the number of independent bookstores continues to rise,which brings with it a question.How can many independent bookstores better reflect their cultural value and achieve sustainable development? The point of view proposed in this article is that independent bookstores should be combined with local culture,stitching local cultural texture,and truly become a cultural landmark in the local area,gaining more recognition from people,so as to realize its cultural value and obtain the long.term development of the bookstore.Based on the theoretical perspective of place narrative,this article provides more reference suggestions for the transformation and development of independent bookstores.The place narrative theory advocates that architecture should contain human information,present the history and culture of the place with the help of material and non.material carriers,build a stable and sustainable harmoniousrelationship between people and places,places and places,and cultivate cities spirit.Independent bookstores are now mostly upgraded to comprehensive cultural venues,from architectural forms to internal styles.The public can get more spiritual experiences than books in independent bookstores.The independent bookstore's narrative construction can not only enhance the public's cultural experience in this place,but also enable the public to gradually build a sense of local cultural identity.The independent bookstore is both an architectural entity and an important channel for publishing and distribution.Its development involves architecture,geography,publishing and other disciplines.The place narrative theory and independent bookstore development research are highly coupled.This article combines domestic and foreign representative bookstores,such as Nanjing Pioneer Bookstore,Chengdu Fangsuo Bookstore,Japanese Yakuya Bookstore,Dutch Church Bookstore,etc.conducted theoretical analysis and empirical analysis.The place narrative theory not only emphasizes the building monomer,but also highlights the external environment and internal furnishings associated with the building monomer.The combination of macro to micro makes the place a holistic concept,so the independent bookstore under this theoretical perspective The integration with the local culture is closer,and only places rooted in the local culture will not be easily eliminated,but can instead feed the city culture and achieve benign development.The significance of this study is as follows: First,the importance of maintaining cultural characteristics is increasingly prominent in the context of globalization.Globalization often means breaking the original boundaries,including economic boundaries,geographical boundaries,and cultural boundaries.It is an important criterion for distinguishing a country or a nation.If the world loses its cultural borders,then nationality will disappear,so maintaining cultural characteristics is an important issue that must be addressed to each country in the context of globalization.After the transformation,independent bookstores are promising under this trend,and the architectural form and multiple formats can strengthen the local cultural expression.Second,the experience economy has become a new economic form.The public's demand is not only satisfied with the acquisition of materials,but also hopes to obtaina good environmental experience and service methods during the shopping process.Independent bookstores are currently optimizing the environment inside the store,with soft lighting,relaxing music,and rich books,creating a good reading atmosphere for the public entering the bookstore,and creating a dedicated space for children,attracting more people to enter the bookstore.Allowing the entering public to gain recognition for the bookstore in a good experience atmosphere can increase the bookstore 's customer stickiness.Third,in the fierce competition of physical bookstores,highlight the differentiated characteristics to gain a competitive advantage.Despite a series of support policies for physical bookstores,independent bookstores themselves need to have the ability to operate independently.Once the policy dividend disappears,the independent bookstore's own strength is the foundation of long.term business development.The chain of bookstores "doesn't copy",establish characteristic bookstores based on regional differences,instead of "thousand city side" has only brand characteristics and no regional characteristics,independent bookstores create their own brand characteristics and create an important local "third space".The independent bookstore's narrative building can awaken people's collective memory,and co.edit the spatial content with the local public to form a new memory to increase the dependence on the place.