A Study On The Enlightenment Of The Development Strategy Of Japanese Composite Independent Bookstores To Chinese Bookstores

In Japan,independent bookstores have been known to the public as a medium for knowledge dissemination and acquisition,and their development has been extremely popular.However,in the 1990 s,with the strong rise of electronic media and online bookstores,the original prosperous Japanese physical bookstore market was gradually languishing and exhausted,in contrast to the flourishing development of composite independent bookstores.The reason why the Japanese composite independent bookstore can survive between the attack of online bookstores and chain bookstores is worth pondering.At the moment,China's physical bookstores are also facing problems of poor development,and the situation is more severe,and improvement is imminent.Therefore,the article aims to explore the breakthrough of the independent bookstores in China by exploring the successful experience of Japan,and looking for breakthroughs in the internal factors of bookstore industry,so as to better serve the economic development,cultural communication and the Construction of socialist spiritual civilization.The research mainly uses literature research,qualitative analysis and comparative analysis methods.The article believes that the success of the Japanese composite independent bookstore is mainly due to three aspects:First,the diversification of business model makes the Japanese composite independent bookstore not only increase the profit point,disperse the business risk,but also effectively realize the resource sharing.,reducing operating costs;Second,service design,Japan's composite independent bookstore is committed to online marketing,localization of space design,humanization of book services,blockage of leisure services,etc.While enhancing the reader's consumption experience,it enhances the stickinessbetween the bookstore and the readers,making the bookstore unique in its service.Third,the initiative to guide consumption and community orientation in the development concept is conducive to fostering the growth of the bookstore industry.The market soil,and the bookstore fully integrated into the local environment,to win the market and serve the people.Finally,combined with the actual development of the domestic book industry,the article puts forward some suggestions for diversified management,rich marketing methods,mastering the initiative of publishing,perfecting the service system,and paying attention to the training of professional talents,which are suitable for the development of independent bookstores in China.Therefore,this paper believes that if Chinese independent bookstores want to break the development deadlock,they must fully understand their own development conditions,seek advantages and avoid disadvantages,and take advantage of the national policy's east wind and the times,actively exert the subjective initiative of the book owners,and seek breakthroughs from within the industry.It is the future development direction of independent bookstores in China to strive to create a complex independent bookstore with innovative diversified operations and services that are both humanized and personalized.