Study On The Development Of Independent Bookstores Based On Community Economy

As a city's public cultural space,an independent bookstore provides a place for people's cultural activities,and also becomes a cultural fortress of the city.However,in recent years,with the rapid rise of the Internet economy,the development of independent bookstores is facing unprecedented challenges,and the closure and rebirth are in parallel.How to find a suitable road for the development of independent bookstores in the current economic form and attract readers to re-enter the bookstore has become the focus of attention in the industry and academic circles.Based on this background,the article starts from the perspective of the emerging community economy and discusses how independent bookstores can seize this opportunity and use the changes brought about by new media technologies to seek new development paths.Independent bookstores,unlike other business models,pay more attention to the provision of cultural attributes and public cultural space in daily operations,and their social and economic benefits should be taken into consideration.Therefore,when analyzing the development of independent bookstores under the social economic model,this paper mainly analyzes the three aspects of community construction,community operation and community realization,and pays more attention to the social benefits of independent bookstores in the analysis process.In the selection of samples,taking the Zhengzhou Songshe Bookstore and the Kaifeng Xinshushe as an example,the relevant materials were obtained through literature research and field research methods,and through interviews with the bookstore founders to further understand the status quo and development issues of bookstores,and Based on this,combined with the community economy,in the general approach to find a point of convergence with the development of independent bookstores.The dissertation is divided into four parts.The first part is the introduction,expounds the research background,significance,purpose and innovation of this paper.Through the literature review,it finds out the common points and deficiencies of independent bookstore research at home and abroad.The second part is the first Chapters 2 and 3,this section defines the concept of independent bookstores,introduces the development of independent bookstores in China,and explains the supportive role of the community economy in the development of independent bookstores.The third part is Chapters 4 through 5.From the stand-alone bookstore community building,operation,and realizing the three development nodes,this book elaborates on the bookstore's transformation under this model.The fourth part is the conclusion,summarizing the overall development of independent bookstore development under the community economy.This study finds that the independent book is divided into three steps in the community economy model,constructing the community,operating the community,and realizing the community.One of the most important is the operation of the second community,because it is related to the jointness and loyalty of community members and bookstores.If there is no good operation,then it may cause the loss of members.Therefore,under the social economy,independent bookstores are more likely to increase user stickiness.Through the use of communication methods,more people will get to know bookstores and walk into bookstores.The development and prosperity of independent bookstores will no longer be a problem.