Reconstruction Of Traditional Red Envelope Culture By WeChat Red Envelope Under The Perspective Of Communication

The history of human communication is a technology progress of the history of human communication.As the medium of innovation into our life,make the way of human social and cultural meaning has changed.As a new media technology,traditional culture and gain a larger audience to cater to the degree and engagement WeChat Lucky Money,not only in the business world was a big success,but also gain the consumer's consistent high praise.The emergence of it,not only the continuation of the traditional red envelopes of social advantage and function of the etiquette,itself has many advantages,once born,in Chinese society has a wide audience quickly,rapid development momentum.As Internet WeChat Lucky Money of new products,we can't just electronic version of its traditional red envelope,read it in social relationships and the effect and influence of the financial industry,the Internet,now prevails in WeChat Lucky Money has great practical significance.WeChat Lucky Money compared with the traditional red envelopes,is of great innovation on propagation mode.Breakthrough the limitation of the physical space,WeChat Lucky Money relying on mobile phones and the Internet,with the aid of the value of the network virtual money exchange,hair will not only receive a red envelope becomes simple and convenient,but also for mobile payment opens up a new heaven and earth,WeChat Lucky Money evolved into new methods of commercial marketing.As WeChat Lucky Money intensifying,and the value of the meaning behind it have started to fission.On the one hand,WeChat Lucky Money continued the traditional red envelopes in the social and the basic function of etiquette,on the other hand WeChat Lucky Money has been evolved into a mass carnival.WeChat Lucky Money become a double-edged sword.It's game and entertainment make interpersonal viscosity and concentration is reduced,conflict with traditional culture,also give interpersonal bring about many negative impacts,causing misunderstandings between people,trust crisis,emotional crisis,and social barriers and other issues.In addition,WeChat Lucky Money accelerated the alienation of traditional red envelopes.WeChat virtual space for medical red envelopes and corruption factors provides a relaxed environment.WeChat Lucky Money a wide range of audiences,so it's easy to become the target of Internet financial crime.So beware trap and filled fraud.Therefore,reasonable use standard WeChat Lucky Money still need to actively guide.This paper USES content analysis from the spread of WeChat Lucky Money involved each link interpretation of its role and influence,to the health of the WeChat Lucky Money,reasonable use and popularization provides experience to be found.