The Research Of Government-oriented Book Fair In China

The book fair grew up in the publishing stage as a unique force,and become a microcosm of modern publishing industry in our country.Chinese book fair is mainly dominated by the government,which its significance is to aggregate a large number of publishing resources,and fully show the publication situation of a certain period of time,and diffuse publication achievement intensively,to promote the development of the publishing industry.Government-oriented book fair has a unique status in Chinese publishing industry.Government-oriented book fair show the growing industry scale of Chinese publishing industry and good momentum of reform.At the same time,in the face of drastic publishing environment,government-oriented book fair concentrated exposure to the short board of publishing industry.Government-oriented book fair is cultural and economic activity,which triggered a huge cultural effect,but also created good economic benefits.In 1980,our country's book fair started from the first National Book Fair,which has experienced 5 stages,the stage of starting market,the stage of developing function,the stage of evolving connotation,the stage of setting function and the stage of branding.At this stage,the government-oriented book fair's scale is increasing,which shows some features,like internationalism,diversity,times.But the government-oriented book fair occurred some problems such as higher cost,the insufficient benefit and the lack of professional management personnel.The government-oriented book fair have three modes of operation types,arranged,nominal and guide,which have both advantages and disadvantages respectively.From a macro point of view,the government-oriented exhibition is necessary in a certain period of time,which have 3 effects including social mobilization,marketing power,resource collection.Then,it reflects the value of industry,economy and culture.It is the natural demand of publishing marketing and publishing culture to continue holding the government-oriented book fair.We should encourage the government-oriented book fair development of information,branding and industrial.In the face of the impact and challenge of digital technologies,the government-oriented book fair should take the initiative to realize the information of form and management;to realize sustainable development,the government-led book fair should enhance the degree of specialization and take the road of brand;based on the need of transformation and upgrading,the government-oriented book fair should develop scientifically,transfer government functions and promote the marketization process,which make the industrialization being new mechanism to promote the the government-oriented book fair development.