The Research On Hong Kong Book Fair

Hong Kong book fair in the process of long-term development,has developed a unique model of book fair,promoting the book publishing industry in Hong Kong,its influence extends far beyond the city of Hong Kong,is not only one of the three largest Chinese book fair,is one of the largest book fair in Asia.To study the Hong Kong book fair,requires a deep understanding of Hong Kong book fair history,discover its features and functionality,analysis of existing problems,and its tentative proposals exist.Hong Kong Book Fair of history rheological main from four a angle for General: in the first place,book fair nature is from commercial to culture of changes,Hong Kong book fair from full of commercial book fair gradually to commercial and culture fusion of book fair,to book fair began concern culture,makes book fair became market operation of culture exhibition;Second,there are changes in scale of the fair,main reflected in Hong Kong book fair exhibition passengers from 200,000 passengers to 1.02 million passengers of leap,exhibition business geographical range of expanded and the number of increased,book fair site,and Exhibition and cultural activities after the change.Third,book content is from single to plural;fourth is the mode of transmission of the change from traditional to new media,advertising and dissemination of digital content with the time change.After history of precipitation,Hong Kong book fair gradually reflected out in reading environment bilingual,and geographic location hub,and culture charm local life,and exhibition set theme,and exhibition operation professional,aspects of features;with book fair business range of expanded,its main function also occurred with new of changes,currently book fair main highlights has multiple intersection,and mode exploration,and culture spread and exchange,and industry expand,and image display,aspects of function.There are some problems in the Hong Kong Book Fair from the perspective of contrast,mainly displays in three aspects:first,Hong Kong book fair on culture atmosphere of construction slightly has insufficient,entertainment atmosphere excessive,media reported deviated from book fair nature,book fair belongs to public reading space,its reading quality to be upgrade;second,Hong Kong outside market of expand problem,book fair in core transit aspects of advantage failed to completely play;third,digital technology by leaps and bounds,digital times on book fair brings new changes of while also on book faircaused must of negative effect.The Hong Kong Book Fair under the concept of The Experience Economy can be optimized from three angles: first,strengthen the construction ability of the cultural experience of book fair,promote the entrance threshold of the participation subject in book fair,hosted party founded more high-level of culture activities,to upgrade book fair of culture breath,improved reading quality;second,improve on overseas market of widened efforts,with "one country,two systems" of political advantage,develop Mainland market,exerting the advantages of exhibition resources and service,broadening the tourism channel of cultural experience;the last,in order to face the challenges,in the face of the impact of the digital era,the introduction of digital media technology,can create "virtual booth",enriching the content of exhibits,and solid service.