| The rapid development of information technology are setting off a wave ofdigital, making the information industry, the communications industry and themedia industry blended and coexisted that were clearly marked in the past.Especially in the publishing industry that reflected most vividly. For example,electronic books, digital newspapers, digital journals, digital libraries, digitalreading, phone publishing and so on, which related digital publishing will emerge.So Chinese news publishing of the Research Institute defined digital publishing asa publishing activity. The total revenue of the digital publishing industry reached105.179billion Yuan by the end of2010in China. From this, digital publishingwill have a strong momentum of development and its prospect will not beunderestimated. At the same time, digital publishing will have a significant impacton the paper traditional publishing and issue a challenge to traditional publishinghouse’s survival and development.In this paper, for example, Guangxi People’s Publishing House,I mainly usethe case study method of figures cited and event description, do an analysis of theway that Guangxi People’s Publishing House’s survival and development in thedigital environment in recent years. And then research domestic traditionalpublishing house self-development facing digital publishing. Reveal thephenomenon of traditional publishing house been digitized. The general describedthe current development of China’s traditional publishing houses, been digitizedphenomenon reveals, the causes for the find, the path selection and other relevantcontents. Finally, according to three kinds of future of develop relations betweentraditional publishing and digital publishing that the current experts put forward. Inconjunction with my own comprehensions and summaries, prospecting andforecasting traditional publishing and digital publishing will appear to adevelopment trend that penetrate each other and blend of coexistence in the future. |
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