The Innovation Of The Programs Of The Arts Brand In Mobile Social Era

According to the research of CSM: more than 90% users used mobile social APP every day,the average time spent on social media for 1.5 hours per day.And the popularity of mobile Internet has attracted more users."The traditional film and television mainstream audience is gradually being cultivated as Social Audience,the social audience is not only receiving information,but will focus on social behavior of information sharing,and the most important of Behavioral Transformation is social behavior change is social." based on this media ecology,the innovation of variety show is being adapt to media ecology.The character of watch TV is Time fragmentation,mobility,videoizing.In this paper,based on the mobile social communication ecology,it analysis of innovation of variety show and exploring development trends of innovative programs.