Cities Party Newspaper Headline Case Studies

Big news has very important meanings to newspapers. It is not only a chiefly position for spreading the value tropism of newspapers, but also an important window for displaying the special style of newspapers. Moreover, as the first touch contact to public,big news lies an incomparable position in marketing competitive circumstance.Nowadays, The local party newspapers face tremendous pressures from marketing, which forces the local party newspapers to reform their contents. And the key point of the reformation is the big news reforming. However, the reformation is hard to practice because the big news of the local party newspapers get too much limits. So, it is necessary to scan detailedly both the current situation of the local party newspapers and their reformation.This article takes Jiaxing Daily as the research example, and uses the positive method to roundly analyze the headlines, find out the conflicts, puzzles and issues, and discuss the breaking point for the reformation. The purpose of this study is to provide some reformable thoughts for making big news or other parts of contents in today's local party newspapers.