Research On The Development Strategies Of Local Party Newspaper

Local party newspaper is the regional mainstream media. It plays an important role in conveying the spirit of the instructions for the Party committee and government, carrying out the work of implementing at a higher level, and combining with the local features and developing innovative work, Thus, other medias could not be comparable to it.In the local area, it has the authority and guidance,regarded as the main gathering point, by which can make local people understand the news facts and know the national fundamental policy. Local party newspaper has already become a guidance for the public opinion.But with the development of science and technology,the deepening of socialist market economy, With the advent of the Internet era, network media and network technology, based on the micro-blog Micro message since the media has attracted more and more attention, which is the development of the local party newspapers has brought no small impact. In addition, The newspaper media structure in China, has evolved from a single party structure to a structure in the newspaper as the center of the multi-level. Its full ranges include Evening news, City news, Life news, Professional newspapers showing geometric growth trend.When China entered into the WTO, foreign media has also gradually stepped into Chinese market. Owing to these factors, audience have more opportunities to choose.In this serious situation,more people doubt whether the local party newspaper is still thriving.Therefore, In the new period of market competition environment, we must strengthen the core competitiveness of local party newspaper, find the outlet, foster strengths and circumvent weaknesses, and combine with local characteristics, then, by which we can conduct the structure of innovation journalism. In the attention of domestic and foreign affairs while we should also focus on regional characteristics and combine with the network, mobile phone and other new media means, realizing the net newspaper joint and breaking the bottleneck of the development of the local party newspaper. We aim at making great progress in local Party newspaper and collecting news clues from an all-round multi angle.Local party newspaper as the authority of the media, have the responsibility and obligation to guide public opinion.Especially in the key issue of the city newspaper, Internet and other media guidance of public opinion, and guide the audience.In addition, the local party newspaper also has its own appeal:In taking economic construction as the center under the socialist market economic system,local party newspaper should maintain the scale expansion and expand the reproduction ability.Therefore, the local party newspaper business development should be able to maintain the local party newspaper development funds to support, but also has the ability to improve its news staff salary.From the current situation, the local party newspaper because of the impact on the local economic conditions by the social environment, the development of different regions, the local party newspaper is not balanced.Such as "Guangzhou daily" as the Guangzhou municipal Party Committee organ, in Guangdong has become the first rate of circulation circulation, first, the most influential newspapers, and parts of the local party newspaper should rely on coercive means government mandatory subscription.,But in the authoritative guide public opinion, to convey the spirit of the local party newspaper, explanation is consistent.So the local party newspaper to survive in the face of adversity,seek a breakthrough in the development.Under the socialist market economy system,continuous reform and innovation.Based on the expansion of the scale,the growing influence of resource integration.The focus of this paper is to seek their own development strategies of local party newspaper.