The Research On Lecture Brand Construction Of University Libraries In Anhui Province

Qichao Liang said:"Warriors died in the battlefield,scholars died in lectares",the famous master lectures on the scholars as a battlefield as glorious as the soldiers,lectures not only for the magician,the successful lectures for the listener is a knowledge of the feast,a visual and auditory feast,lectures of the history of a long history,from the Spring and Autumn Period,Confucius set up lectures,to the rise of medieval lectures in the university campus,lecture development Long history and enduring.Since the 90's,with the rise of the market economy,China's higher education is not in place for quality education,professional education,a single limitation of the grim situation.The implementation of educational reform,to enhance the overall quality of college students,especially the cultural quality was put on the agenda.Campus lectures as an important means to improve the overall quality of college students have been vigorously promoted by the country,such as mushrooming vigorous development.In the second class as a student in the university lecture,it is the best way for students to enrich their knowledge and improve their knowledge.The importance of lectures in university libraries is self-evident.However,the gap between the resources of colleges and universities is also an indisputable fact,such as Tsinghua University,such as Peking University,its lectures from the number to the quality of a leading position in the country,the influence of its brand is not limited to the school and even the school where the city,It can be said that many of the lectures held in the country quite influential.In the country to vigorously support the development of cultural undertakings,Li Keqiang in the government work report to vigorously promote the development of universal reading activities,the development of the library usher in a new opportunity,the library's brand building has also been raised by the University Library On the agenda,the brand of lectures is not only an important part of the construction of university library brand,but also the current college to develop cultural construction needs,but also reflects the soft power of colleges and universities to prove the strength of a comprehensive business card.However,in recent years,with the development of network technology,people access to information channels more convenient,especially college students in the classroom access to knowledge more diverse ways,the development of lectures by the greater impact,in this context,college books Museum to enhance the quality of lectures,brand building is imperative.This paper introduces the status quo of the lectures on the lectures of university libraries in colleges and universities in Anhui Province by means of network research and literature research,and selects the library of China University of Science and Technology,Anhui University Library As well as the Anhui Normal University Library lectures brand focus on research and analysis,summed up the colleges and universities in Anhui Province to carry out lectures brand building features and shortcomings.In the construction of university lectures in Anhui Province,there is a weak brand awareness,lectures brand positioning is not clear,the number and quality of lectures to be improved,the university library lectures brand marketing and promotion is not in place,lectures in a single form,lectures in the inter-school allocation is not Such as equalization,in order to address these issues,colleges and universities in Anhui Province should strengthen the brand awareness,precise positioning of the brand lectures,from a number of aspects of the number and quality of lectures to improve the development of a full range of lectures brand marketing channels,Expand the lecture brand comprehensive utilization of all resources,the establishment of colleges and universities in Anhui Province lectures Union,vigorously lectures on brand building and other recommendations.Only the university library lectures in the brand building in the continuous improvement,can create a well-known,far-reaching,stand the test lectures brand.