Compete Of Issues And Struggle Of Discourses-The Representations Of Transgenic In Media

In recent years,with the involvement of multi-force,"transgenic" gradually evolved from an agricultural biotechnology to a controversial proposition.This paper use social construction theory and field theory as the theoretical resources.And it use case studies,content analysis and questionnaire survey method.On the basis of the process of "deep drawing",we try to explore the interaction and game of multiple discourse power in "transgenic".Futhermore,in the part of media’s discourses,it takes the dispute of Cui Yongyuan and Fang Zhouzi as an example,discuss the question of how the mass media plays the role of the transgenic problem in the field of science from the field of science,and how other discourss effect the presentation of the topic in the struggle of each topic.The research uses the "two meetings" as the window to reflect the interaction and game between the government discourse and the media discourse.The public discourse analyzes the audience’s attitude and cognition with the questionnaire to understand the public discourse better.Finally,through the comprehensive analysis of the mass media(or social media),overnment officials and public discourse,to reflect the issues of "transgenic" in different discourse or power relations in the current complex public opinions field how to achieve mutual penetration and game.And it is a view to know how to interact and extend the different discourse or power relations in today’s pluralistic public opinions.In the "transgenic" debate,the scientific discourses also have different and contradic opinions.And it not has a final conclusion aboout transgenic technology in the whole world.Scientific authority is the main source of information reported by the mass media.And the report of experts who support the transgenic technology to publicize the advantages and strategic position of transgenic,they occupy the dominant advantage;but the scientists who against genetically modified technology and products rarely see in the report.-The serious imbalance of this view makes the expert internal debate through the mass media to show the scientific community "a down" scene,the official mainstream of the dominant argument is difficult to convince the public opinion leaders and the public,coupled with rumors and"conspiracy theory" and other spread of speech.Further exacerbate the people"reasonable imagination" to expand the transgenic "uncertainty".There have two discourses between the official discourse.On the one hand it relies on scientific discourse,on the other hand it relies on the public discourse.In the"two meetings",when the government in the response to issues related to transgenic,the official discourse highlights the national level of strategic layout.Is good at emphasizing the state’s attitude towards genetically modified technology.National development and the interests of the public balance,dilute the public and the media focus on other controversial topics,in the genetically modified knowledge of science and the authority of the information disclosure of the discourse is weak,the key words can not respond.This discourse strategy,which is lightly evasive,adversely affects the government’s credibility and utterance,and the most important topic of the media is weakened at the official discourse level and the topic of weak media attention is highlighted and emphasized at the official discourse level.Mass media discourse has always dominated,from the initial "Cui Fang war" in the media "team" phenomenon to the media field investigation of genetically asked Cui Yongyuan directly involved in the melee,the mass media not only for the public screening issues,the use of controversial topics and confrontational Some media even chose a kind of irrational and "scientific" approach to guide the entertainment news,highlight and strengthen the construction of the genetically modified "risk" issues.The public due to the limitations of professional knowledge and the lack of scientific knowledge of the lack of a small voice in the topic.And in the high-risk society,it is coupled with a variety of information "uncertainty".The public in anxious state more inclined to quickly understand the transgenic community.And political influence from the side to determine its emotional tendencies,public psychology has become the source of the media agenda set.The public carnival is invisible power constraints,behind the high public opinion is the carnival of loneliness.In the media reports,the source of reference from the public is very low,the dominant scientific decision-making model does not focus on public comments and public feedback,public discourse tends to marginalize.The study found that the change of the issues behind the conversation is the conspiracy and struggle of the right.The mass media set issues as the representative of the "genetically modified",and the guiding role of political forces looming,the public in a weak position,the right to speak is weakened.