Research On The Changes Of TV Products' Production Under Internet Thinking

With the development of the internet,the traditional media has been deeply impacted on.As the best of them,television is also under huge pressure from the Internet.During the war between Internet and TV,the advantages of TV are becoming less and less.This leads TV to try to use Internet to find new solution to achieve communication value of their products.Face so of circumstance,producers began to change their ideas,use new thinking patterns to produce TV products,which can be much more suitable for the needs of markets to face the challenges from the Internet.This essay analyses the situation of TV products.It mainly concentrates on 3 points: how to produce TV products with the Internet thinking pattern;what impacts this kind of producing can have;what are introspections of this new producing way.Through these 3 aspects,this essay tries to do research on the revolution of producing of TV products.It takes Hunan TV Station as an example.With arguments of its development,features,advantages and disadvantages,it finds a new pattern for producing TV products.It also finds some problems and solutions.