Study On The Challenge And Countermeasure Of The New Media To The News And Public Opinion Work Of The CCP

As an important part of the news and public opinion work of the Communist Party of China,the news and public opinion work of the CCP had become a necessary means to enhance self-construction.It also been the glorious tradition and political advantage.The news and public opinion work of the CCP was at the forefront of the ideological sphere.It had a significant influence to people's spiritual life and ideology.The traditional mainstream media had always been an important position in the party press work,but the influence was gradually reduced,because of the cultural diversity and the the rapid development of network.New media,such as digital TV,network,mobile phone etc,catched up from behind.The new media had developed into a comprehensive ecosystem.It was not only the main battlefield of the news and public opinion work of the CCP,and the theory of dissemination of the CCP,but also the main battlefield of the people exchange interaction all of the world.In the urgency moment of the economic transformation of China and the affluent society has builded,in the key period of the great rejuvenation of the Chinese nation,the status and role of new media was becoming more and more important.The news and public opinion work of the CCP in new media era assumed different duty and mission.The new media was playing an important role in the news and public opinion work of the CCP.Instead of the traditional media,the new media was becoming an important factor of the news and public opinion work of the CCP,even the news and public opinion work of the society.The new media made the news and public opinion work of the CCP developed quickly,and also brong it some difficultments and challenges.To ensured the news and public opinion work of the CCP proceed smoothly,we can only deal the difficultments and challenges with a correct attitude,deeply analysed the reasons and proposed the targeted countermeasures.This paper consists of four parts:The introduction part.The introduction part consists of four parts The first part outlined introduced the background of the research and detailed introduced the significance of new media to the news and public opinion work of the CCP.In the second part,the study summarized and analysed the research status at home and abroad about the new media,and then summarized some problems during the present research.In the third part,we discussed the future development trend based on the analysis before.on the research status at home and abroad and the problems.In the last part,we also analyses the ideas and methods of this paper.Part one: The overview of the new media.In this part,the connotation and characteristics of the new media has been detailed introduced firstly.And then,we discussed the role and status of new media in modern society.Thirdly,We summarized some problems in the current research and looked ahead the future development trends of the new media based on the present situation.In the fourth part,we summarized the application status of new media in the news and public opinion work of the CCP,and discussed the important role to the news and public opinion work of the CCP by five parts,such as the construction of learning oriented party,infor mation construction of Party building work and so on.Fourthly,we expounded three new requirements to the news and public opinion work of the CCP in new media era.At the last,we deeply understood and discussioned the general secretary Xi Jinping's 48 word to the duty and mission of the news and public opinion work of the CCP in new media era.Part two: The challenges and its reasons of the news and public opinion work of the CCP in new media era.In this part,we combined and summarized some challenges the news and public opinion work of the CCP facing.And then,we analysed the causes of the problem respectively from the idea,management mechanism,talent team construction,work contents and methods.Part three: The relevant countermeasures to strengthen the news and public opinion work of the CCP in new media era.This part put forward the relevant countermeasures and carries on the thorough elaboration by 4 main aspects: enhanced the ideological understanding of the news and public opinion work of the CCP,created efficient management system and public opinion supervision system,speeded up the construction of professional talent team,innovated contents and methods.The conclusion part.According to the research ideas and the order of the article,the author made a summary of the whole paper,and put forward some opinions on the development of the news and public opinion work of the CCP in the new media era.The author hoped through in-depth analysis of the problem and challenge of the news and public opinion work of the CCP in the new media era,put forward effective coping strategies,in order to achieve progress and enhance the party's journalism.The author believed that the new media made unlimited opportunities for the news and public opinion work of the CCP.The news and public opinion work of the CCP would be better and better.