Guangxi Branch Of Xinhua News Agen Of Constructing Public Opinion Of Public Opinion Mechanismcy

Public opinion, is the comprehensive reflection of public opinion,Especially with the development of the network technology and the network public opinion,Become a new form of public opinion.Public opinion mechanism is an important part of the theory of public opinion.It is the study of public opinion formation and each item in the form of the elements in the process of concrete operation mode.The media and public opinion has the close relation.Media not only reflect public opinion and guide public opinion.The mainstream media have the function of the mouthpiece of the party, government and people.Compared with general news media to the authority of the position and special effects.It is the mechanism of public opinion how to work?And how to build suitable for the social media, public opinion mechanism.This is what this article will discuss.I will to the Xinhua news agency bureau of Guangxi for example,Analyzing the status of the mainstream media public opinion mechanism, positioning and operation mechanism.Operating mechanisms respectively from the Xinhua news agency bureau of Guangxi daily public opinion and public opinion public events mechanism is analyzed,examping as Dog meat in Yulin Guangxi province and World Championships in Nanning at 2014, analyzes its operational features of the public emergency public opinion mechanism, propagation process of the perspective of public events.And by comparing the People’s Daily online public opinion mechanism is found, the official xinhua news agency on the mechanism of public opinion, Finally put forward the local mainstream media public opinion mechanism building strategy for your reference.Study found:Xinhua Guangxi bureau exists in the mechanism of public opinion monitoring technology to keep pace with times change.Public opinion on the analysis of the lack of deep inquiry, public opinion guide, focus on cooperation, lack of initiative and promote awareness and the impact of new communication platform, to improve shortcomings.On this basis, this paper argues that the local mainstream media public opinion mechanism should build from three aspects.First of all, to deal with public opinion development, fulfill their duties of the mainstream media,First to change the idea, the initiative service audience;Second, to increase local, original content, Third, strengthen the media convergence concept, forms the multimedia interaction., Second, enhance cooperation and exchanges with technology companies, scientific research institutions. Finally, pay attention to the cultivation of the talent of public opinion.Public opinion workers should improve the politically sensitive, and develop sensitive information, have a solid basis of text.