| The Chinese Communist Party(CCP) have made a round transformation for themedia system, especially for the newspaper, in order to consolidate its political powersince1949,the very year when CCP became the ruling party and took power. The CCPmarshaled and conducted the newspaper to meet the demand of the new born regime,as a result, the private newspapers gradually disappeared in the mainland of Chinahistorically, meanwhile, the official and party newspapers took the whole shares,which made it a unique phenomenon in the history of newspaper as well as party.Taking the rough fate of Ta-Kung Daily after the foundation of the PRC(People’sRepublic of China), the performance of YiShi Daily during the Anti-Japanese War andCivil War, and the transformation of GuangMing Daily into party-newspaper forexample, according to destiny of some people who had very close relationship withthe private newspaper, this paper will try to deoxygenate how the CCP had marshaledthe private newspapers with different backgrounds, and unearth the reason for theco-vanish of the private newspapers through a deep analysis for the destiny of theprivate newspapers, as well as the comparison of the establishment of theparty-newspaper mode before the foundation of the PRC and the alteration for privatenewspaper after the foundation of the PRC.After a deep analysis for the similar destiny of the private newspaper, the authorbelieves that there are two reasons for the disappearance of the private newspaper.Limited source of news, financial hardship, as well as the maladjustment of the unityof post and publication of newspaper under the planned economy system may be thesurface reason. While the deep reason is the lack of intense party’s principle comparedwith the party-newspaper. The mission of the party-newspaper with the absolutelycontrol of the party is to propagate the party’s policy and position. Hence, it is almosta must for the private newspaper to disappear in the river of history since the privatenewspaper was diversified and had no other choice to make the prosecution to be itsprofessional direction. |