The Study On The Convergence Media’s Exploration Of Guangming Daily

Along with the popuplartity of network technology and communication technology, new media development changes with each passing day. But at the same time, the development of the traditional media has suffered a huge impact. On the one hand, more and more audience from traditional media to mew media, the subject of traditional media has a serious chanllenges. On the ather hand, the selection of the news appeared to change the production modle of traditional media. In such an environment, the development of convergence media has became the only effective way in media competition.In October 2014, Guangming Daily began to exploration of convergence media and benefit it quite a lot. Guangming daily development convergence media has a profound external cause and internal cause, On the one hand,Both media policy and technology create a good transition conditions, On the other hand, Audience increasingly diversified and personalize information demand and traditional media in the decline in advertising revenue, the number of audience, also reversed transmission of traditional media have to choose convergence media to realize own evolution. Throuhout the development of Gungming Daily, it is not happen overnight. It is based on the media interaction and accumulation, Guangming Daily has development the rich product form, multilevel reporting system and operation mode and unique content. In Auguse 2014, Guangming Daily selected a wider range convergence, from product, technology,capital,talent and platform to development strategy of convergency media by a single“ technology revolution” into a afull range of “industrial revolution”.As the first the news agency of explore convergence media, there are also some problems such as the mobile user pool is not stable, the convergence product sinot rich, the new editorial mechanism has not been established for Guangming Daily.How to solve these problems effectively, push it towards more convergence and provide reference experience, become a problem in educational circles and industry news in-depth thinking.