Analysis Of The Investment Value Of Zhejiang Daily Media Group

At present,EVA is more commonly used in analysis of the foreign print media industry investment value,playing a very good role in promoting the development of foreign print media industry,which is worthy of reference by China's print media industry.So,on the basis of the theoretical research,this paper tries to analyze the investment value of well-known domestic print media listed companies,and puts forward countermeasures in the print media industry application.Firstly,a relevant theory review is carried out in this paper,and it is argued that the enterprise assessment is improvement and support for investors and business operators to improve investment,strategy and value management decision-making.The analysis of the enterprise investment value is the evaluation of the intrinsic value of the print media industry,that is,a comprehensive evaluation of the paper industry profitability.Then,based on an analysis of characteristics of domestic print media industry and operation of listed companies,the paper thinks that along with the deepening of China's participation in the international market for recent years,China's print media industry also actively participates in the international market competition.In the process of market transformation and development,China's print media industry also requires continuous adaption to international and domestic market competition,and actively improves the degree of market competition in China's print media industry through diversification.And then,through an analysis of the investment value of domestic print media listed companies,the paper thinks that the use of EVA for evaluation on the print media enterprise performance can truly reflect the print media enterprise situation,laying a foundation for print media enterprise managers to understand the actual business situation,reform management principles and ideas,as well as for print media enterprise investors(shareholders)to understand how much return they get by investment and make right and effective decision-making.Finally,the corresponding countermeasures are put forward.It is believed that EVA should be applied by print media enterprises.When considering the introduction of relevant policies and measures,the state government can encourage and support the print media enterprises to use EVA,so it can not only provide financial and tax policies as well as financing concessions for the print media.