| The media industry of China has been in the process of transforming its traditional methods of operation to adapt to the dynamic and fundamental changes taking place in all sectors of our society. In light of the transformation, a more industrialized and market-oriented TV industry attracts a diversity of investors of different natures. How has the diversification of investors influenced the originally state-run TV industry has been of interest to both the academics and real-world decision makers in this industry. This thesis explores the historical changes in relation of the sources of investment in China's TV industry. It also intends to analyze the current sources of investment in 3 distinct segments of TV industry - production, distribution and presentation. By comparing the benefits and potential flaws of diversifying sources of investments in TV industry, this thesis attempts to present a "proposal for diversification of China TV industry's source of investment". |
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