?Vista?'s "Attack Heart" Column Research

?Vista?is a comprehensive domestic news story class high-end textbooks,covering political,financial,cultural,entertainment and other fields,founded for the semi-monthly,later revised for the Xunxian,enhanced content timeliness.The magazine in August 2011 in the "life" section of the "men and women private words"section opened up an emotional interactive column "attack heart".The column answers the readers'emotional perplexity by publicizing the readers' letters and column responses.Each one reply to one or two letters,an interactive interaction column and a reader's mailbox,together with a unique language style,TheThis paper takes the emotional interaction column of?Vista>magazine as the research object,and analyzes the style based on the style of?Vista?magazine,combined with quantitative research and qualitative research method.As the column has been developed for more than five years and is a late column,so this article selected the contents of the column for a full sample study.After the study of the column,the author argues that the content of the emotion class is the advantage content of the paper editor,the emotional content of the paper media can create a new world outside the timeliness;the interactive column of the emotion Can be followed,whether past or present have a lot of similar columns can learn from,according to the needs of the media to adapt to the emotional style of interactive columns;emotional interaction column readers and paper media itself far-reaching,because the emotional content is different from current hot spots,it can In the subtle influence of the reader's emotional ideas,and can balance the contents of paper media and paper media style,is the development of paper media industry,a medicine;including emotional interaction column,including various types of columns,if you can adapt to the development of new media,You can continue in the new environment innovation and rapid development.