Preliminary Approach To Present State Of Emotional TV Column

Emotional TV column rise in the 90s of the 20th century, but it occupies an important position on the TV screen in recent years. With the fresh format and clear concepts, emotional column goes deep into people's emotional world, explore their emotional development and pay attention to their emotional health. Emotional TV column provide a platform for chinese people to vent feelings in the social transition of China. Now, China's emotional TV column develop rapidly, from CCTV to the provincial TV, until the local television stations all have emotional column. Emotional TV programs has become a major magic wand for the television stations to win the audience. However, after years of development, the number of such programs become increasingly saturated, meanwhile,they have also emerged more and more problems. It can be said that emotional TV column has reached a bottleneck in the development phase. This paper is going to analyse the current issues exists in the emotional TV column and propose some appropriate countermeasures.This paper will be divided into four parts to explore the state of the survival issues of emotional TV column.Part one : The development situation of emotional TV column. Emotional TV column is not a specific programs, but a general definition of their performance, genre, angle and manifestations. Now, China's TV column have four types, they are rapid love, talkshow, advisory category and the real person show. These four types alternate covers the course of development and the present status of emotional TV column. Meanwhile, in comparison with other media, emotional TV column also spread its unique advantages, better to the audience to accept. The first part of the paper will be focus on the program types and characteristics and transmission of emotional TV column.Part two: Emotional TV column on sociology and psychology. This part is the background factors of emotional TV column. Chinese people living in a period of social transition, the way of life and emotional, psychological had a significant change, there are many problems that not encountered previously, emotional TV column fit the emergence of a people's psychological ratings, to help the development of Chinese people's emotional road.Part three: Emotional TV column on the transmission interpretation. This part will discourse the significance of the spread of the expansion of emotional TV column from the change of TV control theory, television civilians perspective , philosophy of humanistic concern , "uses and gratifications"approach and the spresd of private words to support the theory to the emotional TV column.Part four: Problems and countermeasures of emotional TV column. In order to boost ratings, China's emotional TV column gradually deviated from the original production, some questions appeared such as: choices as much damage, vulgar material, deliberately provocative, manufacture tears, and the host level is pretty low, production process for the moral bottom line was not sober enough, and the follow-up program imperfect, and so forth. To solve these problems, the authors propose the corresponding countermeasures. For the media, they should strictly observe professional ethics and bring people's emotional needs in the first place, make correct program concepts and to be truly "human concern."...