Media Technology And Culture

The relationship between media technology and culture is the topic that the researchers have always been discussed.In fact the relationship between the both is influence each other.The birth of each kind of media technology,can make different changes in the culture.Fan as a"fever" part of the audience,for the love object has greatly emotional engagement and loyalty,and have their own community and values,forming fans culture.China is a populous country,has more than the number of fans,characteristics significantly.Therefore,after the rise of new media technology,Chinese fans have a lot of change gradually from media habits to the text production and emotional identity etc.as a cultural phenomenon.This paper combed the domestic and foreign scholars research results about media and technology and fan culture.On the basis of existing research results,fan culture of China is analyzed under the traditional media and technology.Based on fans active social media data,this study uses the interview method,content analysis and case study research method,finding that Chinese fans culture changed dramatically under the influence of new media technology:fans generalization and diversified group,that is not only the growth of the number,but it is also identity and diversity,which makes fans loved object become no longer single;Fans'productivity increased significantly,it makes that Fans is not only the recipient that accepted text,but become actively text production and disseminator;Fans economy also gradually into the public view,emotional capital of fans transform into consumption power,it makes the consumption concept also gradually changed;The emotion that fans invest to the object fans loved become complex and establishing social network about fans in the virtual community has become an important part of life.This paper studies the influence and changes of new media technology for Chinese fans culture,to explore the important effect of technology for fan culture,for the future development of fan culture and provide a reference of the relationship between technology and culture.