A Study On Agenda Setting Of Chinese Language Newspaper In The United States

For a long time,overseas Chinese media play an important role in the spread of Chinese civilization,promote Chinese traditional culture,promote cultural exchanges and cooperation between China and foreign countries and so on.Overseas Chinese media audience and the audience is different from the domestic media,in most countries and regions belong to the minority media.With the reform of the new China,the pace of development and continuous innovation of human communication technology,overseas Chinese media since the second half of twentieth Century has been greatly developed and expanded.As one of the most important sources of Chinese newspapers and periodicals in China,the United States is the most developed and mature area of Chinese language media.With the Sino US relations in twenty-first Century to become the most important bilateral relations and Chinese immigrants come in a throng,Chinese media reported in the United States on Chinese,has become the main way of overseas Chinese Chinese learned information,has become a unique link between overseas Chinese and native country and the important bridge.Because of cultural differences and different news system,Chinese media reported Chinese America,both should meet the needs of the local Chinese motherland,also bear a special "plastic",is located to the country and the world a window showing the real Chinese.Chinese media reported China treatment significantly,sorting and repeated on different issues,Chinese on major policies,political economic and cultural information transferred correctly play a very important role,"decoding" has important influence and significance for the construction of China external image.Therefore,this article will use the communication in the agenda setting theory,comparative analysis of three typical Chinese newspapers in the United States on Chinese "NPC and CPPCC" reported on the agenda setting,and focus on the environment and in the West and Chinese different news management system,why is the same as the service of overseas Chinese the Chinese newspapers will have a different way on the issues set.At the same time,according to the personal experience and related research,this paper puts forward some suggestions and Thoughts on the agenda setting of China's report on American Chinese newspapers.In the whole research,has the extremely special background and the environment and the development of Chinese newspapers in the United States,the Chinese reported in be quite different issues,leading to overseas audiences have great difference for Chinese image cognition.The deficiency is that,due to the limitation of regional conditions,the main three American Chinese newspapers for reference and research objects,although it is representative,but the conclusion may not be applicable to all the u.s..