A Study On The Image - Building Of The State In Microblogging

In the current international situation, it is a continuously investigated topic to spread and build image of a country through social media. With the rise of microblog in China, some foreign mainstream media began to set up official Chinese microblog in China one after another, aiming at delivering cultural values to Chinese addressees and building national images of their countries.This thesis targets official Chinese microblog of Wall Street Journal, Reuters and Financial Times as objects, analyzes their spreading contents and methods, puts forward strategies for building national image and points out the value of theses strategies on the international publicity of our country.