Current Spreading Situation Of Beijing Guoan Football Club Issue

Based on the theories of “5W” originated from Harold Dwight Lasswell,this research took the “Guoan Issue of Year 2016”(the team journal of Beijing Guoan Football club)as the study object.By referring to relevant academic works and comparative studies,interviewing experts and specialists,using example analysis,the study discussed the general situations as well as communication effect of “ Guoan Issue ”.The study found that: “ Guoan Issue ”,as the first registered magazine of Chinese Football Club with permitted serial number of publication,has exploited and pioneered a new field of magazines of Chinese football clubs,made the club closer to the fans,which greatly benefits the image-building of Chinese football clubs.This essay summarized the features of the genres of reports,topic setting,report keynotes and layouts of “Guoan Issue”,and found: 1.Regarding to report genres,“Guoan Issue” mostly based on interviews and notes,purposely weakened and mixed the genre features,and stressed on the report of the first team of the club.2.Comparing to the other journals,“Guoan Issue” carried on more reports on club fans and youth training,and the basic keynote of which were mostly positive.This research also summarized defectives in “ Guoan Issue ”,such as insufficience of deep reports,neglecting audiences' needs,inefficient compromising with new media,lack of effective feedback mechanism and experiential consumption,and inadequate using of official resources.In order to eliminate disadvantages mentioned above,this essay provides some suggestions,including emphasis on the content of reports,promoting feedback system,enriching the manifestations of multi-media,improving readers ' experience,and building multi-field cooperation,etc.