Our Network Of Public Opinion And Optimization

Since 1969, the Internet was born way after nearly half a century of development, the network has become an important means of communication in life and access to information. Public opinion is an important means to influence human psychology, which provides a lot of information, giving the proposed social norms, influence the socialization process of the individual, and greatly strengthened the individual binding. Bottom-up belonging to the network of public opinion public opinion according to their characteristics, with the rapid development of information technology and the widespread popularity of the network as an ideal platform for knowledge sharing and exchange of information after 10 years of development, the network has now become an important new media-- following the press, radio, TV’s "fourth media", occupy the commanding heights of online news, social network as a public opinion on the extension of the network through a wide network coverage, spread fast become an important force to guide and influence public opinion. Networks are more and more deeply penetrated into all levels and in all areas of social life and production, the network of public opinion has become an important integral part of public opinion, in-depth understanding of the status quo network environment of public opinion, for us to understand the people, grasp the correct guidance of public opinion create a harmonious society, it has a very important significance.This study aimed to understand the status of the current network environment of public opinion, "Chinese football" Network public opinion environment for example analyze the causes of the current problems and issues exist in the network environment of public opinion formation, and finally put forward corresponding countermeasures to promote the improvement of the network environment of public opinion, to enhance the regulatory network media and network level to provide evidence to guide public opinion.Through literature, expert interview, questionnaire, survey and network media measurement method, empirical research on typical network media case "Chinese football" to study the status of the network environment of public opinion in our country, analyzes the country the current characteristics of the network of public opinion, at this stage of network media environment problems and causes of these problems has important significance. Research indicates:1, the status quo is a network media network media event of sudden strong; except minorities anonymous participants outside the majority, hidden strong network of public opinion; opinion leaders appeal strong network, the network of public opinion direction easily network views leaders lead; the more negative news or comments concern, network media environment characterized by significant emotional; network media to discuss the hot issues of short duration.2, there is a network of public opinion following problems: sudden strong network media event, but to guide public opinion is not enough time for the network, the network too slow to react unexpected public events; network media concealed, network media environment easy to fall into chaos state; the uneven quality of the network of opinion leaders, opinion leaders and even some network deliberate incitement, chaos; users of the negative news, negative comments a higher degree of recognition, the lack of an objective judgment events; network media topic of discussion of short duration, insufficient depth discussion.3. The reasons for these problems are: the attention and the research on the network of public opinion more developed countries started late, the network of public opinion to guide the reaction mechanism is not perfect; hidden network of public opinion is to attract people to participate to express their views but this advantage also caused confusion and disorder network environment of public opinion; some domestic or foreign individual or institution in itself is deliberately through the network of public opinion environment disturb; our public opinion environment a long period of strict government control within the network provided a negative emotions focused on the outbreak channels.4, to solve the current network of public opinion environment measures are the following: the establishment of a sound network of public opinion early warning mechanisms, increased attention to the network of public opinion; gradually promote real name, anonymous combined with real names; improve the legal system construction and network-related; adhere to government information disclosure system, and create a network of public opinion the normal and orderly environment; actively guide online public opinion, established in the new media environment, public positions, the right guide online public opinion.