The Study Of Survial Situation In Chinese Rock Magazines

The rock is an indispensable part of pop music, but also the most typical of ayouth subculture. In the West, the rock expelled by mainstream society in the first"heresy" in the span of a few decades into the mainstream music and cultural forms,become part of mainstream American culture, many of them rock magazine spread.However, the rock to enter China for nearly30years, still walk on the edge of theculture. Rock magazine as an important transmission vector of the rock culture, alongwith the development of rock music and rock closely aligned. Stage of developmentof the rock magazine almost with the development of rock music are synchronized,Rock magazine was born in the late1980s, Rock the most prosperous1990s, themagazine has prospered to become the love of young readers. However, entering thenew millennium, the rock magazine with the gradual shrinking of the rock cooleddown, lying quietly in the corner newsstand. Only a cease publication of "RollingStone" Chinese version published in China were introduced and combing theirsuspended for reasons to do the exploratory analysis.In this paper, through the rock magazine content and survival analysis, trying toexplore the difficult internal and external causes of the survival of the rock magazine,and tried to look forward to the future development of space rock magazine. I hopethe research can lead to the depth of thinking on the living conditions of rock and roll,rock magazine. Rock as a form of culture in our country, the development of itdepend on deep socio-cultural factors, and we try to find a path of development toadapt to China’s national conditions. Therefore, this magazine as the object of study,from the perspective of the rock culture, the depth analysis of the rock magazine, Ifound that the survival of the rock magazine in China is difficult, both socio-culturaland other external causes, the defects of their own content. To solve the problem ofexistence, the solution must be sought from both inside and outside. Moreover, therock magazine is relying on rock, if they want to get a good space for development,the most fundamental way is to change rock and roll edge, prompting the rock toward the cultural mainstream. This requires a combination of rock and roll, rock and rollmagazine and interaction, in order to promote both the formation of a virtuous circle.In the article, the author analyzes the changes in the cultural environment of thespecial period, the rock how to use the opportunity to pursue their development.