The Situation And Development Strategy On Chinese Home Magazines

Home magazines is important branch of the current periodical market in ourcountry, is to address the people "decent lives" in the "live" the importance of thisproblem. Around2000, represented by "Rayli home design" and so on importanthome magazine founded successively, marked the emergence of the home magazinemarket in China. In15years, our country home magazines developing continuously,the operation mode, distribution way, editing content, new media operations and soon have made substantial progress. But at the same time, home magazines in Chinastarted late, there are still a series of problems, this is inevitable.The main content of this article is divided into five parts, the first part is toanalyze the current situation, through the magazine and home magazine generalsituation of the basic classification, characteristics, development present situation, thecontent such as grooming, as well as our country home media and new mediadevelopment situation of the home magazine is analyzed, the fundamental of full textresearch foundation. The second part is case analysis part, to our country homemagazine industry leader "Rayli home design" as the research object, from themagazine positioning, target readers, content characteristics, management andpromotion strategy, the transformation and development trend of new media, analyzesthe development strategy of our country’s home magazine. The third part is thesummarize research part, based on the former part of the analysis, home magazine inChina, summarized the problems arising from the development, the summary, find the common features. The fourth part is the part to solve the problem, in view of theabove questions, put forward the corresponding solution strategy, the development ofour country home magazine has certain guiding significance to the solution. The lastpart is forecasting and looking part, based on the analysis of the full text research,combined with the era background and media environment, the future developmenttrend of home magazines in China to speculate that the direction of the certainreference for home magazine in China.