The Subculture Interpretation Of "Network Tucao"

As Neil Postman said:"the public discourse in today's world is presented in the form of entertainment,has become a kind of cultural spirit." With micro-blog,WeChat,Post Bar forum as the main platform,"Network Tucao" can attack a variety of hot events and phenomena of life,so as to achieve the entertainment funny,emotional catharsis,against the mainstream,since the Internet era began to appear and a cultural phenomenon increasingly prevalent.In contemporary Chinese,the transition period of social pressure makes users need pressure release;new communication technology has broken the traditional media discourse hegemony,provides free positions for people;at the same time,the sharp language and rich connotation of Network Tucao make it develop rapidly and become a new way of expression in the network era and sub cultural trend.In this context,the author selected the representative text of the "Network Tucao"from the 2011 to 2017 as the object of study.By using the method of text analysis,comparative research combined with the theory of sub culture in the school of Bermingham youth under the guidance of the research on network Tucao phenomenon around,striving to present a comprehensive phenomenon of the sequence of events,Tucao types and characteristics of popularity and social influence and development trend of the development and Reform of our country "Network Tucao" Asia under the cultural background.First of all,the author explores the historical origin,the rising path and the basic meaning of "Tucao".Although it originated in Japan,popular in Japanese animation,With the Taiwan Taiwanese translation and began to appear,and popular in the unique social and technical background of the mainland.Now,no matter what kind of things people and emotions,can be expressed by the Tucao,it has become a habitual way of expression.This is different from the orthodox discourse,it is humorous and full of personality,people can express group appeal,set up outside the mainstream discourse of "public opinion field",against the mainstream orthodox authority,become a ferocious Internet sub culture.Secondly,in the process of interpretation of the Internet sub culture phenomenon,according to the theory of the Bermingham School of youth sub culture to carry on the analysis,three of which were the key theory of "style","resistance","incorporate".In the analysis process of network Tucao subculture "style",first of all,the text analyzed from Tucao creator and creation point of view,select a typical phenomenon in the network Tucao discourse and classified,summed up the style characteristics of sub cultural groups represented by Tucao,further analysis of construction process of sub culture the style of the real.At the same time,the article also describes the sub culture of "resistance" practice,how the network Tucao "collage,isomorphism and ideographic practice" several steps to establish resistance against the dominant culture,style,resist the hegemony of the mainstream culture.In contrast,the dominant culture adopts "ideology and commercial"incorporation of measures to deal with the sub culture and subculture resistance,whether this compromise,or continue to strive for victory in the "anti incorporation of civilians on the road between the two,showing the state of incorporation and anti incorporation" is also the focus of attention of the development trend.Finally,it summarizes the social value and significance of network tucao.Network Tucao,in the most basic sense,is a weighted motion,gives ordinary people with equal right of free speech and the grassroots groups to individuality stage to show themselves,at the same time,with its unique discourse form,subtle expression,diversity refers to the meaning of common rich society culture.At the same time,we need to be vigilant that Tucao itself will also open the door to the entertainment characteristics of entertainment to death,will bring people into the abyss of irrationality.Too much fragmentation,banter of the discourse form is also quietly destroy the tradition and accumulation of mainstream culture.In short,the "Network Tucao" as a template,to find the possible incorporation and anti incorporation between sub culture and mainstream culture,to explore how to better use the Tucao to develop citizen consciousness,in looking for a balance between the culture and the modern significance of human life,finally realizes the construction of value judgment and significance individual right,is the purpose and significance of this research.