Research On The Innovation Of Business Model Based On Information Technology

Business model,as a new research focus in the academic field,has drawn extensive attention from Chinese and foreign scholars and business managers.Management guru Peter F Drucker believes that the competition of future enterprise,no longer a competition for a single product or service,but the competition between business models.In the modern commercial society,the business model runs through the various stages of the development of the enterprise.So,the business model is very important to the enterprise,and the innovation of the business model is the basic of the sustainable development of the enterprise.Especially in recent years,many business operators began to realize the important role of business model innovation to achieve fast and efficient development of enterprises,It can be said that business model innovation has become the most important business issues.Cloud computing,Internet of things,the emergence of the Internet and other information technology has a profound impact on the traditional business model,and to promote the enterprise's own business model for continuous innovation,to improve its market competitiveness.Information technology as a new business thinking,in recent years to constantly known by Chinese and foreign scholars and enterprise managers,on this basis,through information technology to the retail business model innovation study,so as to improve the business model theory,to provide guidance to the new development model of retail industry transformation and upgrading,has a certain theoretical and practical significance.In this paper,This paper adopts literature research,case analysis,comparative analysis and so on,constructing of the business model framework retail business,On the basis of previous theoretical research,the analysis of the elements of the business model from the point of view to study the business model innovation is more conducive to the combination of theory and practice,but also has practical significance.Firstly,this paper defines the concept of business model,business model innovation and retail industry.namely value proposition,value chain,relationship network,organization structure,profit model,And further illustrates the necessity and significance of business models for the later case studies do theoretical groundwork,Then,analyzed the information technology influence on retail business model elements and the elements of business model innovation path,Secondly,this paper selects the Chinese retail industry has the representative significance of Su Ning as case study object in the paper;from the purpose and significance of Suning's development history,innovation,innovation dynamic mechanism and innovative approach describes the innovation mechanism of its business model is constructed,which built a relatively complete retail business model case analysis framework,Finally,through the comparison analysis of Suning points before and after the transformation of business model,summarizes the information technology influence on retail business model innovation,to find a solution to the information technology under the background of the way of retail business model innovation...