Research On The African Communication Of Chinese Television Drama In The Context Of One Belt And One Road

With the continuous enhancement of China's national strength and the increasing international status,the external communication in the cultural field has received increasing attention.As the most popular cultural product,TV drama is an important carrier for spreading national culture and an important part of the country's soft power.However,in the international market competition dominated by "American drama" and "Korean drama",Chinese TV dramas are still in a weak position.How to improve the national cultural soft power and shape the national image,we need to find a way out from the real dilemma of the current Chinese TV drama.This article focuses on the external communication of Chinese TV dramas in the African region under the “One Belt,One Road” initiative.With the continuous deepening of economic and cultural exchanges between China and Africa,China urgently needs to build a bridge for cross-cultural exchanges to maintain China-Africa friendship and cooperation,in order to consolidate and develop a good national image in Africa.Therefore,the African communication of Chinese TV dramas has very profound practical significance.Before studying the African communication of Chinese TV dramas,the author first analyzes the history of Chinese TV dramas' external communication and external communication,and combs out the history of Chinese TV dramas in Africa.This part of the research can make us Chinese TV dramas.The overall profile of African communication has a clear understanding.For the African communication analysis of Chinese TV dramas,the author will mainly use the questionnaire survey and the focus group method,through the first-hand information obtained,combined with the current "One Belt,One Road" strategic background,and strive to explore the Chinese TV drama in the process of African communication.Inadequacies,analyze the reasons and propose a reasonable strategy.