The Design And Implementation Of Bank Micro-channel Service Platform

Tencent micro-channel bank of micro-channel public service platform, through the mobile Internet for personal customers, including complaints and suggestions, network queries, comprehensive financial services and credit card business, including debit card business. Now most of the commercial banks have launched a micro letter certified public account, in bringing convenience, Banks micro-channel operation, there are some problems,such as functional too single promotion in the form of weak intensity, lack of sales platform interoperability, the lack of data analysis integration. Agricultural Bank of China branch in Changchun two according to the development trend of information technology, with its own business development, marketing needs, to improve adhesion with customers, changes in product marketing mode, decided to develop micro-channel service platform to better serve the Bank and the region the majority of customers, so research has important practical significance.This paper introduces the main background of the system construction, and then analyzes the overall business requirements and the main functions of the system, and carries out the detailed design and implementation of the system function. The system uses Java programming language and Andriod development platform and other major development technology. System Web client Spring MVC framework to achieve, the user can access the system through the browser. The system uses Ajax, XML and other front-end technology, user experience is good. The overall architecture and the system function are the main research object of this paper, and the related modules are designed in detail. Through programming to achieve the front-end functions, background management and other functional modules. At the end of this paper, data integrity testing and functional testing.Bank micro-channel service platform has very important significance. For customers,the bank micro-channel micro-channel software to the entrance, customers in the use of micro-channel software at the same time that is quick and easy access to banking services.For the banks, not only to improve the customer experience, improve customer loyalty,achieve a combination of online and offline marketing, precision of the user, saving marketing costs, online interaction, cultivate customer loyalty; through micro letter, helpbanks to expand consumer groups, based on micro-channel, deposits, loans, membership management, credit cards and other integrated management; through micro letter, obtain and analyze consumer and membership information, timely adjustment of marketing strategy, enhance customer loyalty, optimize product category improve consumer bank.