Reserch On Self-study Live Stream Of Bilibili From The Perspective Of Ritual

The development and wide application of Internet technology has changed the living conditions of us,and the iterative upgrading of mobile communication technology makes the Internet more deeply embedded in everyone's daily life,especially the reconstruction of the social relationship between people.Self-study live stream is a new social mode appearing on social media platform in recent years.It is different from the live show,game show and e-commerce show,and still in constant change under the influence of media platform and users.This paper takes self-study live stream as the research object,and takes the ritual view of communication as the theoretical basis,and uses case analysis,participatory observation and in-depth interview to carry out the research.From the perspective of ritual view,this paper analyzes the micro construction of self-study live stream,aiming to deeply understand the nature and laws of online ritual communication through the appearance of it,and then criticize and reflect on the problems existing in the current self-study live stream activities.The paper is divided into five parts.The first part introduces the background of self-study live stream,the significance of research and research review,expounds the theoretical basis,research framework and research methods;The second part introduces the current situation,characteristics and reasons for the rise of self-study live stream,and analyzes the driving role of the continuous innovation of Internet technology,the social background of intensified competition,and the individual psychology of self satisfaction in the promotion of self-study live stream;The third part,combined with Collins' interactive ritual chain theory,analyzes the micro elements and the formation mechanism of the self-study live stream ritual from the three dimensions of public study room,"cloud" deskmate and emotional experience,and reveals that the anchor,as the worshiped object,has absolute control over other members of the self-study live stream room.At the same time,because of its low entry threshold,easy access to tools and decentralization,webcast makes the communication ceremony unstable,which leads to two results of ritual communication:positive ritual and negative ritual;The fourth part analyzes the ritual transformation of self-study live stream,which is an important embodiment of the transformation from offline ritual to online ritual.At the same time,the form,channel and content of communication also changed;The fifth part deeply analyzes the formalism in learning,the mentality of excessive self presentation and the new media dependence in learning in the development of self-study live stream,and puts forward some measures to promote the healthy development of self-study live stream online ritual,such as improving industry norms,strengthening social supervision,improving platform functions and so on.