On The Brand Image Of TV Variety Show Host

Nowadays, TV entertainment programs are more and more competitive.The program of Day Day Up can get the audience's love and support is relative with its continuous explorations and creative spirit. <Day Day Up >aims to spread the etiquette culture of China by any kinds of forms, not only entertaining spectators but also carrying forward the essence of Chinese traditional virtues. And adding the subject of “Youth inspirational” since the program themes have been broadened,combining with the cultural etiquette. So that it can lead the audiences better, and to achieve the purpose of edutainmentThe position of program is unique, the match and characteristic of crowd host are also distinctive. It broke through the television entertainment programs which were hosted by men and women mix, and detruded the first male idol host team.Seven different styles crowd host composed “Day Day Brother” and formed its own unique effect. It brings so many differences between traditional individual host. It also became another new development trend on the choice `the matches and the image creation of hosts.Host is the spokesperson of a TV brand, the window and image of TV programs,and the unique resources of the TV station, which take the final step in television brand construction. Put emphasis on shaping the brand image of the host, strengthen the quality and connotation construction of the host and enhance the host's cohesion and centripetal force, can promote the rapid development of entertainment programs.This paper is mainly through sorting out the host brand image shaping of the program "Day Day Up” to explore various aspects of host brand image shaping, then to carry on concrete discussion in three aspects of host brand image shaping of the program " Day Day Up” from host brand image positioning and packaging,propaganda and planning, host brand image development and maintenance. By theanalysis of the successful brand image shaping of the host "Everyday Brothers", to provide reference and help for the development of future TV variety show host.The strategy of corresponding image shaping presented in this paper is a part of comprehensive study, as the TV industry is under development, the TV program is changing all the time, and so with the audience needs, then the brand image shaping of the host will only be meaningful and valuable when keeping pace with the times.