TV Program Host Brand Building

With the continuous development of new media, continue to impact on traditional media. The network TV program to emerge in an endless stream appear in our life, face the pressure of competition, the brand of TV programs and the host brand has become the needs of the era. The value of the media is the media brand, the value of television programs is mainly reflected by the host. Evaluate the presenter brand value is to advocate the media industry’s brand awareness, emphasizing the whole program team spirit.The brand has become an important part of the media brand. With the development of the media industry, the host is no longer just completed their work in enterprise workers, but the enterprise value-added products, an important means of expanding marketing. More and more enterprises are starting from the expansion of the market, marketing program perspective, selection, cultivation host, more and more inclined to value the host market value rather than his professional level. Not only become the host star brand, at the same time, the media has become the famous brand products. The research has significant theoretical significance and practical value for the host brand.