Television Journalism For People's Livelihood Host Brand Research

Nearly half a century, As more and more areas of China with international standards, China's media sector is also undergoing a series of changes. The end of the century, "Nanjing Zero" stand out from the traditional news section, set off a wave of ratings, the "TV Livelihood News" has become a new paradigm of news programs broadcast television industry in China climbed the stage of history. TV news are the people's livelihood within a very short period of time because of its close to the people's livelihood and the popular screen, sought after by many TV viewers. According to CCTV-Sofres survey, June 2003 economic life of Anhui TV Channel that period, the average ratings less than 1%, China Central Television this time, the average ratings over 15% of basic. July 2003 Anhui TV Channel in the economic life of local people's livelihood, period news programs launched the "first time" June 2004 in Hefei, the average rating up to 26%, China Central Television ratings in Hefei, the average dropped to about 8%. However, the final analysis, television news or news people's livelihood, it must be based on the fact that respect for the news events themselves objectivity, impartiality. After more than ten years of development, livelihood television news program there is homogenization of resources, access to information while people are increasingly diversified, made for television news programs have higher requirements. How do the "people's livelihood" from the same type of news program in the audience come to the fore allowed to crowd the market is placed in front of many of the problems the media.As more and more depth to the market economy, all sectors of society, the brand's influence is gradually penetrate into people's daily lives, to build much of the media brand has become part of people's choices. People usually turn on the television viewing, the first symbol is the access to information show host, livelihood as a television news presenter as part of the dissemination of the most symbolic, the viewing public attention in the crawl play an important role. Some people say that the pursuit of an objective and impartial news columns, not too much emphasis on the host center, however, I believe, with the mass media and information-oriented shift in the diversification trend of dominance in the mass audience has gradually shiftedAudiences choose to accept more and more channels of information, when people work hard day in the home are more willing to accept the relaxed environment of equality information. Television news presenters and traditional livelihood news presenters biggest difference is that television news show host people's livelihood can be close to the maximum extent possible audience, "people" perspective to pass news and information, the distance between the audience closer to the presenter. At the same time, television news show host livelihood programs in operation as a rare symbol of dynamic spread, with a strong plastic space. Distinct host hosting style, attitude and unique perspective of the individual characteristics unique charm to attract the audience will become effective factor. In the actual operation of the program there are some successful examples such as the three famous early western host, while in personal branding is part cultivated a loyal audience. From an economic perspective, the emergence of the brand hosts share capital markets for the part has an extremely important role. Host not only because the brand has not replaced, more importantly, the host once a brand, it will have long-term ability to attract the audience ratings. According to marketing laws, once a brand of a product, in the maintenance of the old customer base, it will greatly reduce the cost of products to attract potential customers. Therefore, the host brand breakthrough in the development of television news programs livelihood of the people plays an important role on the bottleneck. This will be news later in the development of TV livelihood context, analyzes the need for the host brand and the host of brand management to explore the correlation analysis.