A Study On The Cultural Transmission In Xikou Culture From The Perspective Of Film And Television Media

Zou Xikou migratory movements is one of the three major immigrant movements in modern China.The Xikou culture refers to the sum of many cultural elements which have itself characteristics,including the concepts and customs created by people in Xikou area who went to the Xikou during the hundreds of years.It mainly includes production technology,lifestyle,customs,language and folk culture etc..The Xikou culture in the film and television refers to the culture reflected by the film and television works,including the transmission about its complete stories,the scenes,the sound and music,the customs,as well as its spirit.This paper divides the Xikou culture into three historical periods by presenting the TV plays,movies,documentaries and columns in chronological order and makes a summary about the transmission of characteristics,contents and effects of the Xikou culture by the film and television media.The film and television media plays a role of the combination of audio-visual mechanism for the transmission of the Xikou culture.With the development of new media,interactive transmission has been realized and takes multiple terminal cross-screen transmission and barrage as the principal thing.Being a kind of regional culture,the Xikou culture shows a very narrow domain propagation characteristics in the process of spread.The main contents of the Xikou culture conveyed by the film and television media include natural landscape full of local characteristics such as dessert,steppe,loess plateau,the Yellow River etc.,and unique symbols mainly represented by humanistic architecture,manners and customs,dialect culture and folk songs and operatic arts,as well as Xikou spirit reflected by characteristics of that age.Reports of the Xikou culture by the film and television media notonly promotes the spread of the Xikou culture and drives the development of the local economy but also advances the further integration of regional culture.However,the film and television works which reflect the Xikou culture still exist problems like shallow excavation of the Xikou culture,uneven quality and outdated cultural marketing strategies.Such problems can be solved by promoting the research process of the Xikou culture and deepening its connotation,strengthening the operating capacity of business,ameliorating cultural marketing strategies and improving the standard of film and television programs,so as to furniture the Xikou culture with new vitality.