The Design And Implementation Of A Corporate Clients Information Management System

The purpose of this research is to create a corporate clients information management system,the development of electronic information management system to the market marketing,sales and service as the core of automation,to speed up the reaction of the customer information management,the company's competitiveness,make it more efficient,to provide better service to our customers.The customer information management system can bring great influence to the company.This system can make the company more clearly understand the needs of customers,better for information collection and management of simplify the form,and then the efficiency and benefit of enterprise have a better improvement.CRM can let whole information is relatively concentrated,through analysis of a company's customer information,and then to the company's marketing plan better improvement,shorten the sales cycle,improve sales performance.CRM can make a company to understand through what kind of method can help to further improve their turnover,and how to better attract for potential customers,the staff of some important factors such as technology and equipment is very good,can let its value better.In this topic,through the analysis of deeper understanding of the object model,and by the characteristics of a company,using experience of predecessors in CRM implementation,modeling using the unified modeling language(UML).The principle of software engineering is observed in practice and research.The system utilizes a waterfall model of requirements analysis,development design and testing.Based on the research on domestic and foreign customer relationship management,there is some innovation.It leverages the currently popular MVC framework technology.Using the relative stability framework Struts for development.At the same time,the statistical data in the report,which uses VBA programming,is closely linked to Excel.After repeated rigorous testing,the whole information management system was developed.Finally,the paper puts forward some problems of the system,and hopes to further improve the system in the future research process.