A Study On The Operational Characteristics Of The Public Number Of The Local Media In Ankang-A Case Study Of Forum

With the development of intelligent mobile Internet, micro channel as a kind of information communication, social marketing, media, communication tools, such as sets of various communication products into the view of social public, media, enterprises, government departments have opened micro letter public, promoting its reform. Micro channel shaping new media environment, the local media in order to promote its revolutionary and innovative development, leveraging the micro channel public number of social marketing and dissemination of information, in order to create media influence and enhance audience viscous. As a local media WeChat public number, the spread effect and social impact of the operation of the operation of the implementation of whether it fits the local media strive to break through the development, the desire to achieve innovation worthy of our study?This paper selects the Ankang forum WeChat public number as the research sample, through theoretical analysis and practical experience of knowledge has summed up the Ankang forum that the narrow operating characteristics, accurate positioning, local lock core audience; the main content level of local news, for local audiences to create a comprehensive service area, the propagation strategies and strive to form meet the local audience's information demand; comprehensive use of social marketing, carry out in line with the interests of the local audience online promotion and offline activities; in addition, the Ankang forum to build on the team level localization+professional operation team, get feedback of the audience through the analysis of the amount of data read and title traits. The actual operation strategy of Ankang forum can provide methods to follow and the relevant reference for local media operators WeChat public no.. At the same time, health forum micro channel public number in practical operation in the presence of advertising push send times limitations and user attribute single lead audience effect analysis of the limitations of the defects and deficiencies is also in the local media to wake up, to avoid similar problems?...