Practice On The Fresh Food Trader E-Business Mobile Phone APP Interface Base On The User Experience

With the rapid development of mobile E-commerce industry, and the strongly support for E-commerce agricultural traders from government. The fresh food supplier Ebusiness industry as the blue ocean of E-commerce gets more and more people's attention.The fresh food supplier E- business mobile phone APP interface design has lot of visible impact on user experience as the window of the communication direct with users. Good user experience will help traders create good reputation, make revenue for the next marketing stage, and enhance user stickiness. Study of the fresh food supplier E- business mobile phone APP interface base on the user experience is the background of the study content of this paper.This paper base on the user experience, combine with relevant theoretical knowledge of user psychology and interface design etc, to analyze the fresh food supplier E- business APP interface design, explore the user demand, study of good user experience on the fresh food supplier E- business mobile phone APP interface. Research by reading a lot of books and analysis the literature. Define the elements affect in the user experience of mobile phone interface. Through the detailed analysis of the same kind of products,and make user interview, questionnaire, tasks to reveal the advantage and disadvantage in the current fresh food supplier E- business APP interface design and clear the target of group user requirements. Finally, based on the user experience, the author redesigned the'sfbest' mobile phone APP UI, and made a interface assessment of satisfaction, provided reference and support through the way of practice for the fresh food trader E- business mobile phone APP interface design..