The Business Plan Of Intelligent Robot For Fresh Food

Smart hardware is a new technical concept after smart phones.Based on the platform-based hardwareand software,it is featured by a new generation of information technologies such as smart sensor interconnection,human-computer interaction,new display and big data processing.it also uses the new design,new materials and new technology hardware as the carrier of new intelligent terminal products and services.The traditional equipment owns intelligent functions through intelligent transformationwhich combines hardware and software.After transformation,the hardware is able to be connected and communicate which enable the the function of loading internet services,forming a typical architecture of "cloud + end" with the added value like big data.Currently,the smart hardware market has entered the start-up period,the smart hardware has extended from wearable devices to smart household,smart car,medical health,smart toys and other fields,the market size has been expanding.Compared with this aspect,the professional and intelligent hardware robots in the fresh food field is blank.There is a trillion market in China's fresh market and still has no one dominate until 2017.Also,the fresh market in China is still in a period of rapid development and is warmly welcomed by the capitalists.Fresh raw food still keeps improving all aspects of the industrial chain with strong market performance,hence,the future of market for smart,fresh robots is bright with immeasurable prospects.As the saying goes,“to the people foodstuff is all-important,to the foodstuff safety is all-important”,F company took the opportunity and put forward the "smart fresh robot project".This project focuses on food safety testing(pesticide residues,waste residue,freshness,etc.),after connecting the users to intelligent fresh robot,integrating the user-related behavioral data and using the big data technology for processing and analysis,it presents healthy ingredients plans for the users.it allows users to enjoy and have fun for each other on this open intelligent fresh robot community platform.Above all,it is a new type of business model with a certain innovation.This article firstly discusses the background and significance of this business plan,and analyzes the internal and external environment of the project using the theory of strategic management.It is believed that the current smart robot is a start-up stage in the domestic market,but it has a broad market and great potential for development.After analyzing the competitive advantage of this project,we use strategic marketing management theory for market segmentation,and determine the target market and market positioning.We analyze the F company's marketing mix strategy through the 4C4S7 P model to develop the project operation planning reasonably;Then we use the knowledge of financial management to analyze investment and evaluate the project's financial decision-making index.Also,we analyze the risks the project may encounter combined with the theory of risk management and put forward corresponding risk measures and risk aversion methods.